Every year, the KSO creates new season materials for their performances. The brochure is the first printed piece created with the new look. Here, you see a design process from original client-typed word docs to completed brochure.
This is a snapshot of a typical design process when you work with Dansk Design Group - starting from a blank canvas to a unique design.
1. TIMELINE
- first step is to establish a timeline for the project
- printers book up quickly, people with sign-off authority go on holidays and deadlines still loom
- we planned this print job to run in time for the last performance of the 2010/2011 season
2. CONTENT TO DESIGNER
- text comes in as word document, unformatted
- indicated image placement in body copy, including captions
- hierarchy of text is indicated
- high resolution images sent via email as jpg's or tif's
- forms and tables tabbed in word doc
3. INITIAL DESIGN CONCEPTS OF NEW SEASON LOOK
- present up to 3 design directions
- client chooses direction and we fine-tune concept, colours and imagery
- establish font treatment and style sheets, colour palette, image treatments and design elements
- confirm sizes, number of pages, stock, costs and printer
4.PROOFS #1 #2, AND MAKING REVISIONS
- full design and layout in proofs #1 and #2
- final and last layout in proof #3, with only very minor spelling changes
5. FINAL TO PRESS
- send press-ready pdf to printer
- Epson or Blueline proof printed and ready for client sign-off
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