In a nutshell, metadata (made up of three components: title, meta descriptions and meta keywords) is crucial in the planning of a website. This is one of the ways that google and googlebots will find your site, in addition to how your website appears in a search engine.
Metadata is composed of words and phrases you choose. These words are put into the html structure of the pages of your website, inside of the head tag.
Below is an example of typing in Canucks into google. You can see the TITLE of the page as it appears as well as the META DESCRIPTION. The META KEYWORDS are words you choose (put in the html file). These don't appear in a browser, but are used to find your site.
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